London,
6 March, 2026
News article
YAVICA appoints Sam Starling as Chief Product Officer
As YAVICA continues to strengthen its product organisation and support its global growth ambitions, we are pleased to announce the appointment of Sam Starling as Chief Product Officer.
Based in London, Sam brings more than 15 years of international experience across real estate, technology, finance and global data strategy. In his role as CPO, Sam will focus on strengthening product structure, sharpening prioritisation and ensuring YAVICA continues to deliver connected, modern solutions that create measurable value for customers.
Sam joins YAVICA after holding senior leadership roles at CBRE and Savills, where he worked extensively with digital transformation, operational leadership and data-driven product development. At Savills, he served as Head of Technology & Data Strategy across Europe and the Middle East. Earlier in his career at CBRE, he held senior financial and operational roles while contributing to large-scale transformation initiatives.
Across these positions, Sam has worked on building analytics platforms, data environments and digital transformation programmes across Europe, Asia and Australia.
Commenting on his decision to join YAVICA, Sam says:
“YAVICA sits at the intersection of real estate expertise and the Microsoft cloud. My focus is to sharpen product structure and prioritisation, deepen our understanding of customer needs, and ensure we translate that into clear, connected solutions that deliver measurable value.”
Reflecting on YAVICA’s platform and market position, Sam highlights the strength of the company’s unified architecture built on Microsoft technology.
“YAVICA has a unique opportunity in the market – finally a system that is fully connected, fully integrated and built on a modern backbone.”
During his first months in the role, Sam will focus on understanding YAVICA’s product offering in depth, listening to teams across the organisation and gaining a clear picture of how customers use the products today. This approach will help shape the next phase of YAVICA’s product roadmap and ensure the company continues to fully leverage the capabilities of the Microsoft ecosystem.
“Sam brings a strong combination of real estate knowledge, technology leadership and product experience. His perspective will play an important role as we continue to strengthen our product organisation and develop our Microsoft-powered real estate management solution.”
We look forward to welcoming Sam to YAVICA as we continue supporting visionary real estate organisations worldwide with connected technology built on Microsoft Dynamics 365.
Contact:
PR and Communications, press@yavica.com
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