Copenhagen, April 13, 2023
With already a handful of large customers in the North American real estate market, and a strong market interest, the need for a local office was merely a matter of time for the successful European real estate software provider.
“Many North American commercial and residential real estate companies are starving for alternatives to the systems they already know. Having options is a great thing, especially in a time where companies want to use their data in new ways and to integrate with other solutions,” says Tracey Frazzetta, Country Manager for Yavica’s activities in the North American market.
After 23 years at real estate giant Tishman Speyer, 52-year-old Tracey Frazzetta accepted the opportunity to run the newly established division for Yavica. She emphasizes the importance of having local representation, as it is important to feel, know, and understand the depth of the local market and to be close to customers and partners.
“All markets have their own characteristics, needs and culture. Seen from that perspective, the North American market is no exception” she continues. “We are already active in the US and Canada, and the growth potential is very attractive to us. Our ambition is to scale to 10-15 employees this year and grow our North American portfolio with a good handful of new customers by the end of 2023.”
Built within the Microsoft Dynamics 365 environment, Yavica offers functionality and digital tools designed to address property and asset management, large data management, tenant engagement, and loan management needs for the real estate industry. The powerful system gives commercial, residential, and industrial real estate companies an end-to-end solution for the entire value chain. With Microsoft Dynamics as the backbone, there are endless opportunities for visionary companies to integrate and innovate their solution. According to Tracey Frazzetta, it is an important stronghold for Yavica in the real estate market.
“Other solutions in the real estate space are known to be very proprietary and targeted only at the real estate segment of a company’s operations,” says Tracey Frazzetta.
“In that context, Microsoft Dynamics 365 and FlexProperty meet this need with single-sourced data and operations and the opportunity to connect to practically endless integrations,” Tracey Frazzetta adds.
Even though Yavica already has larger American customers like Tishman Speyer, Golden Rain Foundation and Port Long Beach, there’s still work ahead to make its name known to become a major player in the North American real estate market.
“In the coming year, we will do our best to show the real estate market that there’s now an alternative option on a very powerful platform,” Tracey Frazzetta ends.
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The introduction is followed by 15-minutes LIVE Q&A